more details on how @chirpify is nailing commerce on twitter (1 sale every 30 seconds) -- nice job @christeso @amandapalmer
Twitter Commerce Taking Off with Chirpify: Deal Goes ViralBy Kara Kamenec, Daily Deal Media August 27, 2012
Live: Chirpify Deal Going Viral on Twitter, Averages 2 Purchases per Minute
It was hardly three months ago when Daily Deal Media reported on Twitter-Commerce startup, “Chirpify” and the company’s 1.3M in VC funding.
Chirpify, the system that enables in-stream payments eliminating the need for a shopping cart or linking off of the Twitter platform, had another streak of much deserved success this afternoon. Today we can announce the company is currently putting their funding to more than good use: Raising funds, gaining fans and opening up a gateway for Twitter payments to friends.
This afternoon, Daily Deal Media was informed that the company is “flying” higher than usual above the Twitter radar. DDM received breaking news that Chirpify is currently seeing unprecedented ROI from a sale, averaging two purchases a minute or “1 tweet results in buy every 30 seconds in-stream on Twitter”.
A spokesperson for Chirpify elaborated:
Right now we are witnessing unprecedented in-stream sales with musician Amanda Palmer’s (680k followers) t-shirt on Twitter via Chirpify … Since the tweet to sell her t-shirt went live about two hours ago, there has been 1 sale every 30 seconds for a $20 t-shirt.
This is a perfect case study in how social media can take something from concept to sale in less than 24 hours since Amanda came up with this t-shirt concept last night (see stream at https://twitter.com/amandapalmer)
The deal is live and followers simply reply by tweeting the word ‘buy’ to obtain a shirt. Users must be registered on Chirpify to participate.
Chirpify has informed Daily Deal Media, the company also plans to follow up with a complete case study with full metrics, following the results of this successful deal.
Chirpify turns Tweets into transactions, enabling consumers and businesses to buy, sell, donate and transact in-stream on Twitter.
These are social, device agnostic, frictionless, in-stream, one step payments. We do this in real time at scale.
By removing all frictions of a traditional payments or e-commerce system, Chirpify transforms Twitter from a broadcast platform into a transactional one. To transact on Twitter Chirpify users need only Tweet simple commands such as “buy”, “pay” and “donate”.
The combination of frictionless one step transactions, social commerce, and Twitter’s real-time reach, is what makes Chirpify such a powerful platform.
Chirpify is venture backed by some awesome humans: Voyager Capital, angel investor Geoff Entress, BuddyTV CEO Andy Liu, former Facebook executive Rudy Gadre, HootSuite CEO Ryan Holmes, and TiE Oregon Angels.
Short URL: http://www.dailydealmedia.com/?p=35421
Posted by Kara Kamenec, Daily Deal Media on Aug 27 2012. Filed under Advertising, Daily Deal, Digital Media, eCommerce, Latest News, Mobile & Apps, Offer Networks, Social Commerce, Social Networking, Social PR, Startups, Uncategorized, USA. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.