Falling In Love Takes Less Than A Second - TIME NewsFeed. i sometimes feel like this with startups :)

New research says people can fall in love virtually in an instant.

New research says people can fall in love virtually in an instant.

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NewsFeed would now like to let its significant other know that it wants its money back on all those expensive meals.

According to a study in the recent issue of The Journal of Sexual Medicine, people who “fall in love at first sight” do so in a fifth of a second. The researchers found that the feeling we get when we begin to fall for someone causes the brain to produce dopamine, adrenaline, oxytocin and vasopressin, which are all a bunch of chemicals we didn't know we had floating around inside our heads but are the ones that give us those dopey, gooey feelings. And all of those chemicals can be released together virtually at first sight of a new partner. (See 5 little-known truths about American sex lives.)

Even though our partners over at Healthland are skeptical about people truly falling in love that quickly, the researchers say the feeling is the same sort of sensation that one gets from using cocaine, which is, obviously, very different from the feelings we get for a parent or a sibling and cause different parts of the brain to light up. But it is similar to the feeling NewsFeed gets when it stumbles upon another tantalizing sex study online.